Like any other carrier out there, a UK-based multinational giant Vodafone allows users to purchase and use devices from major manufacturers like Samsung, Sony and HTC. They do, however, have their own lineup of branded handsets that they had a hand in manufacturing, which generally serve as the flagship poster child phones of their network. The latest such phone, marking a decade of Vodafone having their own device family, is the Smart Platinum 7. Picking up where the Smart Ultra 6 left off, the new flagship is all about luxury and features. Despite not packing the latest hardware, the phone earns its flagship moniker through excellent build quality, good all-around specs, a unique body built around a great screen, and a number of flagship features like a fingerprint sensor and compatibility with Vodafone's fastest network bands, named 4G+.
The phone sports a striking design, framing its 5.5 inch AMOLED screen, at a resolution of 2560 x 1440, in 2.5D Gorilla Glass and chamfered metal edges featuring speaker grilles along the top and bottom, reminiscent of 2011's HTC Sensation. The understated black glass front blends in with the screen when it's off and does a good job of camouflaging the 8-megapixel front camera and its flash. The back of the device shows off a pattern beneath its sheet of 2.5D Gorilla Glass, mirroring the front of the phone and making for an attractive glass and metal build. The back also houses a 16-megapixel camera with phase-detection autofocus and flash. Beneath that, you'll find a round fingerprint sensor. The top of the device sports a microphone and a 3.5mm headphone jack, while the bottom is all smooth metal, save for the MicroUSB charging port.
Under the hood, a Qualcomm Snapdragon 652 SOC serves as the device's heart, paired up with 3GB of RAM. While not the fastest package on the block, lag should be all but nonexistent during normal operations, and most intensive tasks like HD games and video editing should play nice with the Adreno 510 GPU. The chip is utterly dominated by the Snapdragon 820 found in flagships like the Samsung Galaxy S7, but soundly trump the likes of the Moto X Play and LG G4's Snapdragon 808. A 3,000mAh battery equipped with Qualcomm's Quick Charge 3.0 should leave most users satisfied on the juice front. As far as storage, the phone sports 32GB of internal space, 22GB of which is available to the user, and can be expanded by a MicroSD card. As the device boasts Android 6.0.1 Marshmallow out of the box, users can take advantage of adoptable storage to add their MicroSD card to the internal storage, up to 128GB, according to Vodafone's spec sheet. As of June 20, the Smart Platinum 7 can be yours for £300. As a side note, Vodafone announced that they will be selling their first ever VR headset, called the Vodafone Smart VR headset and weighing in at 260 grams, alongside the phone as an accessory, but details on the headset were fairly sparse.