Facebook has had their eye on video for quite a while. As the company sees it as their next area of growth. With Facebook already being the largest social network around, there isn't much room to grow. But when it comes to video, there's plenty. Facebook has been pushing video lately, which includes Facebook Live. They are also looking to catch up to Snapchat, who is actually a smaller social network but gets more daily video views. With the latest numbers being around 10 billion views per day. Now it looks like the next step is allowing users to upload videos in comments of posts.
According to Facebook's Bob Baldwin, this feature was actually developed at a recent Hackathon that Facebook held. Baldwin led this team to create this feature for Facebook. The team included Sameer Madan and Hermes Pique working on the iOS side, Billy Ng on Android, and Muhammed Ibrahim who was focusing on bringing this feature to the web. This isn't the first Hackathon that Baldwin has led a team in, during his 7 years at Facebook. Other teams he lead brought in the ability to add pictures in comments, as well as adding stickers into comments. Two features that are widely used these days.
Facebook allows you to upload videos as replies to posts by both people and pages. Additionally, posts in groups and events can also have video comments. This new feature is already supported on Android, iOS and Facebook's desktop website. To upload a video, it's pretty simple. Just tap on the camera icon next to the comment field and then upload your video. Of course, this is the same way you would upload pictures to comments. Making the user experience pretty simple across the board. That's something that definitely matters when it comes to adding new features to a service.
Video is the next big thing for social networks, and that shouldn't be a surprise. Ads on videos pay higher rates, and that means more revenue for Facebook, Twitter, and other social networks. Seeing as these social media platforms don't charge their users, advertising is their only form of revenue. So it makes sense that they would be chasing video, which allows them to rake in more ad dollars.