Snapchat has quickly become one of the largest social media platforms around. They currently serve more video views per day than the likes of Facebook and Twitter. That’s quite an accomplishment, given how large Facebook is. Snapchat has been looking for ways to bring in more revenue, and recently, they decided to bring more ads to the app. Placing them between your friends stories. Another way that they plan to bring in revenue is with original content, and that’s where their new tech magazine titled ‘Real Life’ comes into play.
According to the new website for Real Life, the magazine is going to “publish essays, arguments, and narratives about living with technology.” Snapchat is looking to do something different here, instead of being about gadget reviews and industry gossip, Real Life is going to discuss how we live with technology. The new magazine is expected to launch on June 27th and will be “fully funded” by Snapchat.
Snapchat’s new technology magazine is going to be a pretty interesting approach for the company. It’s not their first attempt at getting original content, in a bid to attract new users, but it may be their most ambitious attempt. In 2015, the company announced Discover, which allowed a slew of brands to share content on Snapchat, which differentiated it from its competitors. When Discover launched, Snapchat had brands like ESPN, CNN, National Geographic and about 10 others included. However, Discover has had many setbacks during the past year and a half, which has led to the company going in the direction of Real Life.
Currently, Snapchat has around 150 million daily active users. That’s more than Twitter, but still considerably less than Facebook. However, it’s still enough to make the platform a viable competitor in the social media space right now. It’s unclear right now, how they plan to implement Snapchat with Real Life. Given the fact that Snapchat can only be used within the app – and not on its website – meanwhile Real Life does have a website. It will likely get a channel in the Discover section of Snapchat, where users can thumb through the articles and content from Real Life without leaving the app.