Samsung Continues AMOLED Dominance with 30% Market Share


Samsung has, for years now, always had one important trick up their sleeves when it comes to smartphones and tablets; Super AMOLED displays. Ever since the original Galaxy S burst on to the scene way back in 2010, Samsung has used their Super AMOLED displays to great effect in their smartphones and more recently in their Android tablets. Being able to produce such a key component for your own devices of course gives any company an advantage in their particular field, but Samsung doesn't just produce AMOLED panels for their own devices, but for other companies as well. Now, a recent report has surfaced giving Samsung 30 percent market share in the small and medium active mode organic light-emitting diode (AMOLED) display market.

This new report comes from IHS which puts Samsung Electronics at 30.6 percent market share where sales were concerned and that Samsung's displays accounted for 14.4 percent of the global total. That 30.6 percent figure was trailed by Japan Display at 17.1 percent, LG Display with 12.9 percent and Japan's SHARP with 8.9 percent and Taiwan's AUO wth 4.9 percent. New World Electronics, BOE and Innolux completed the list with less than 5 percent market share apiece. The Chinese market appears to be what has spurred on Samsung's growth in this sector, which grew 20.2 percent year-on-year netting to South Korean giant $2.96 Billion in sales of displays alone. In terms of quantity however, Samsung managed to ship 90.15 Million units during Q1 2016, a jump of 60.16 percent over the previous year during the same period.


Despite the fact that the user-facing products from Samsung are mostly smartphones and TV sets, Samsung makes a lot of money from their component business, not only by creating their own components but also or other manufacturers around the world. Samsung has even started to sell their curved AMOLED displays out to Chinese companies such as Vivo, which might seem risky, but again still puts lots of money in Samsung's pocket. Regardless, these new figures will no doubt be music to Samsung's ears and as the firm becomes better and better at creating their flexible AMOLED displays, they'll be able to ship more units and, in the long run, make more money.

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Former Editor-in-Chief

For years now I've had a heavy interest in technology, growing up with 8-bit computers and gaming consoles has fed into an addiction to everything that beeps. Android saved me from the boredom of iOS years ago and I love watching the platform grow. As an avid reader and writer nothing pleases me more than to write about the exciting world of Android, Google and mobile technology as a whole.

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