There's no doubt that Google's mobile operating system is at the top among other offerings out there, including Apple's iOS and Microsft's Windows phones, but when it comes to the actual hardware Google has next to nothing to do with it. The Nexus devices are as close to a Google smartphone as they've come but they still have little to no input on the device design. A new Telegraph report from today suggests that Google will be releasing an in-house device sometime later this year so that they can rival Apple in the market for a premium device. It is worth mentioning that this is still just a rumor, but also not the first time this rumor has surfaced, and with Google looking to gain a little more control of the Android OS, a device that is built in-house would certainly allow them the freedom to do just that.
In fact, more control over the OS and how it looks, feels, and functions, may be the majority reason for Google's willingness to produce their own handset. Much like Apple does with each and every iPhone, Google would be able to control all aspects of the device from the way it's designed to every nook and cranny of the software experience and how it functions. According to the report, Google is already discussing the nature of launching a smartphone under their own name with various mobile operators, although no carriers have been mentioned at this point in time.
Although Google still has plans to continue supporting the efforts of the Nexus program and work with partners on devices that will launch under the Nexus brand, an in-house Google phone could serve their purposes to compete with the iPhone in terms of premium hardware and software, with a less fragmented approach then what most consumers receive from OEM devices. Considering Google's re-hiring of former Motorola President Rick Osterloh who is now running Google's recently launched Hardware division, an actual Google handset shouldn't seem too far fetched. According to the details, Google plans to launch this unannounced device by the end of the year, and if the rumor proves true, then it's possible that Google could end up pushing HTC made Nexus devices as well as their own in-house device.