Lei Jun: MIUI 8 Will Contain Fewer Ads Than Previous Builds

Xiaomi has been one of the most active smartphone manufacturing companies this year. This company has not only introduced quite a few smartphones, but they’ve also released some smart gadgets as well. Xiaomi had introduced devices like the Mi 5 (their flagship), Mi Max, Redmi 3, Redmi Note 3, Redmi 3 Pro, etc. The company had also introduced the Mi Band 2 fitness tracker, and their first drone, the Mi Drone. Having that in mind, the Android-based MIUI 8 OS had also been introduced earlier this year, along with the Mi Max phablet.

The MIUI 8 is a significant step up from MIUI 7, which is always good to hear, and consumers are looking forward to a stable version of Xiaomi’s newest OS. Now, we’re not here to talk about MIUI 8 in specific, but rather MIUI in general. The OS has been criticized in China for its advertising policy, let us elaborate on that. MIUI basically shows ads, yes, that’s right, you’ll get to see ads in Xiaomi’s OS, but it’s not as bad as you think, not even by a long shot, but it seems like it is bothering people. Now, Xiaomi’s CEO, Lei Jun, was answering questions live yesterday, and has answered a couple of questions regarding MIUI ads. The company’s CEO basically said that users don’t hate advertising, they just hate ‘annoying’ kind of ads, which is kind of true. Lei Jun has also mentioned that MIUI 8 comes with a lot less ads, which is something to look forward to.

Now, you have to keep in mind that Xiaomi doesn’t exactly earn a lot of cash from the smartphone business, their devices are quite affordable, even the more expensive ones, so advertising in the OS itself might be Xiaomi's way to compensate for that. It is weird to see ads in an OS though, that’s for sure, and quite a few people certainly have a problem with that, though it seems like MIUI 8 will ease up on the ads, so maybe that’s a way to silence critics, at least to an extent. The stable build of Xiaomi’s newest OS is expected to arrive soon (it’s in beta currently), stay tuned for more info.

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About the Author
Kristijan has been writing for Android Headlines since 2014 and is an editor for the site. He has worked as a writer for several outlets before joining Android Headlines, and has a background in writing about Android and technology in general. He is a smartphone enthusiast that specializes in Android applications, and that platform in general. Contact him at Kristijan. [email protected]
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