If you follow the smartphone market at all, then you already know that we've hit a plateau. With most users already having a smartphone, and customers are also waiting longer to upgrade their smartphone. In fact some reports have stated that some are waiting nearly 3 years to upgrade now. That's due to a couple of things, the price of these smartphones or because they aren't that much of an upgrade. The IDC posted a report today, that shows they expect the smartphone market to grow just 3.1% in 2016. That's down from the 10.5% growth the industry saw in 2015, and 27.8% in 2014. This report also predicts that about 1.48 billion smartphones will ship this year. However, while smartphone growth is just 3.1%, the only mobile platform that is expected to see growth is actually Android.
Looking at the table below, Android is expected to see year-over-year growth of about 6.2%, while iOS will see their growth hit -2.0% and Windows Phone is expected to take a huge hit of -61.6%. This is largely due to Microsoft continuing to have problems in mobile and announcing more and more layoffs in their mobile division. In 2020, the IDC is expecting to see about 1.84 billion smartphones shipped. Which shows that smartphone growth is going to slow even more. However, in 2020, Android and iOS are expected to see growth in their market share. With Android seeing a 5.3% growth and iOS a 3.5% growth. Windows Phone is slated to see another drop of 9.5%. Bringing their market share to just 0.4%.
On the Android side of things, IDC expects about 1.24 billion smartphones to ship this year running the operating system. And in 2020, that number is going to increase to 1.57 billion. The IDC also notes that the average selling price for Android smartphones is currently $218, and they expect that to drop below $200 in 2019.
It appears that Android is going to continue to grow, adding a bit more market share each and every year. With the amount of competition that is available within the Android platform already, that isn't too surprising. And while Apple is seeing a decrease in shipments this year for the iPhone, that isn't expected to last long, as they are expected to ship 267 million in 2020. That's a 40 million increase from 2016. You can check out the table below for the complete details.