Google, now Alphabet, has never been a company to stand down from letting their stance be known on certain issues, despite not wanting to get too involved in politics. While there's no official company Party Affiliation or on certain hot-button media issues, there are official stances, according to Eric Schmidt, on things like human rights. Sexism, obviously, falls nicely into that niche, and Google's policies on diversity have them bending over backwards to search high and low for superior talent that just so happens to be female. When a shareholder meeting was derailed by somebody directing a question at Ruth Porat by calling her the lady CFO, gears obviously started turning in Googlers' heads. In typical Google fashion, they've come up with an ingenious and tongue-in-cheek approach to expressing their displeasure at what happened and at sexism in general, known as Lady Day.
Springing from an idea in a group chat among some of Alphabet's leaders, the idea didn't take long to take shape, take off, and even get a customized, animated logo. The idea forged a spirit of unity among those involved, and quickly became the runaway hit out of the pool of ideas for exactly how to deal with the shareholder's gaffe toward Porat. Bearing the tagline "Actually...it's just CFO.", the protest's main idea is that for two days, on Thursday and Friday, Googlers would add "lady" to their job titles to show support not only for their CFO, but for ending sexism altogether.
Meg Mason, the official Lady Partner Operations Manager for Shopping, put it the most succinctly when she said that the idea was "something fun and 'googley' that allowed us all to stand together". While the original idea behind the protest was to stand united against sexism and, in a lighthearted manner, show those with sexist attitudes that their microaggressions don't go unnoticed, it became more about showing who Alphabet is as a company; with employees uniting in force over such a cause, in such a casual, but poignant way, it's not hard to see the brightly burning company spirit that is a good part of the reason why Google consistently tops "Best Places To Work" lists.