When it comes to checking the weather, many people may just go for the easiest route, which is likely Google Now. For those that want a lot more detail, there are options like The Weather Channel which also offers other services and data that can be accessed pretty much anywhere. The Weather Channel is aiming to raise their user engagement by offering a new app to mobile devices that will be slated to launch in June, and will be a dedicated app for their recently launched Local Now service, which will reportedly require users to login to the app with their account information from a cable or satellite TV provider.
At the moment, Local Now is available to stream content through Sling TV, but The Weather Channel likely has the opportunity to reach a much wider audience by launching a mobile app. Although the service is expected to cost for those who are wanting to subscribe to the app, there will be a free one-week trial that users can obtain to give the service a test run to see if it's something they want to keep. This is not too unlike what you'll see from just about any other subscription service, such as Hulu, HBO Now, and Netflix, all which offer trial periods for users to check out the service before actually buying and committing to a subscription.
When the Local Now app launches, it will use location data to figure out and deliver hyperlocal information to the user that they can glance at through their smartphone screen wherever they are. The information fed to users will be a compilation of news from content partners as well as short-form newscast that utilizes live data from The Weather Channel's traffic cameras and weather cameras. Although Local Now will have a subscription tied to it, it will be an ad-free experience which many users will surely appreciate. Currently, there is no exact release date that has been listed for the launch of the app, and there were no details mentioned on what the subscription cost would be for the service once it hits mobile devices later this year on both Android and iOS.