NFL fans will no longer need to venture to a dedicated website to get the latest details about games as Google will now be posting video highlights on its Search page. The video highlights will sit at the top of the search results but only during times when games are currently being played and only along with relevant content, meaning that NFL video highlights won't always have precedent. This will make it much easier for individuals to sneak quick glances at bite-sized pieces of information about the game from monumental plays to current scores and commentary videos, all from Google Search which is arguably more readily accessible than traveling to a site or the inside of an app.
This extension of the partnership between Google and the NFL follows the recent details that Twitter won the streaming rights to ten Thursday night NFL games for the upcoming season, a deal which Google themselves were interested in acquiring along with a few other top tech companies. This was in addition to rumors that surfaced in the beginning of the year that the NFL may have been looking to utilize Google for streaming other games that were to be played in London. As part of the partnership, the NFL's official YouTube page will see a series of uploads of the league's most memorable games in history. The NFL will post three games total that are the most memorable of each of the 32 teams before the upcoming season starts. It was not listed which games those would be or when exactly they would be uploaded for viewing.
Between the added YouTube views that these games are sure to drum up, Google is also looking at more traffic via its core revenue stream, Search, as users are sure to head to Google for quick highlights during game time so they can stay up to date on what's happening or check out highlights to relive the moment of a game they had recently watched. This new partnership should work out well for Google who is attempting to keep users on its website longer by feeding them more details to keep them engaged as long as possible.