Motorola Files Trademark For Moto Z

Next month is proving to be a month which will likely bring with it some interesting Motorola-related news. Lenovo, the company who owns Motorola, has already confirmed that they will be hosting an event in the early part of the month. One which the company has also already said they will be unveiling “new mobile technology designed by Motorola”. It is expected that an update on Project Tango will come through as part of the event, but speculation is mounting that Motorola will be announcing and introducing their latest Moto X range of devices. Although, if recent reports are correct, it won't actually be the Moto X that is being announced

This thinking is due to a report which emerged last week suggesting that this year Lenovo and Motorola will forgo using the X name when it comes to their next-generation Moto flagship smartphones. Instead, the company will make use of the Z moniker. As such, the report does clearly imply that we could see the introduction of the Moto Z range of devices as the follow-up devices to the Moto X range.

At the time, this was just a report that came through and as such, nothing official came supporting the Z notation. While that is strictly speaking still the case, it is also being noted now that at the same time as those original rumor reports were coming through, Motorola was in the process of filing a trademark for “Moto Z”. As you can see in the image below, the trademark is specifically for the rumored Z addition to the Moto range and certainly does act as a high-degree of corroborating evidence for the emergence of the Moto Z line of devices and especially as the trademark also seems to include a description consisting of “mobile phones, smartphones and accessories.” Of course, whether the Z range will indeed replace the Moto X range or be something totally different, still remains to be seen. Although, that is looking increasingly likely as more reports like this come through. Although, it is also worth pointing out that the next-gen Moto flagship is one which is thought to be modular in nature, so as well as a name change, this year’s Moto main devices, could be very different from what we have had in the past.

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John Anon

Editor-in-Chief
John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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