‘Facebook at Work’, the enterprise offering from the largest online social network in the world, is now in India. The service allows employees and staff members of organizations to connect and collaborate with their colleagues and co-workers, but account holders are unable to login via their personal Facebook accounts. The service is reportedly bereft of anything that may be perceived as a distraction, like advertisements or games, and the organizations who sign up get to control who gets access to the service and when. Even though the Facebook at Work rollout is still at its beta stage, leading companies such as L&T Infotech, Telenor, RBS, YES Bank, Godrej Industries, Paytm, Zomato and Delhivery, have already joined the program, according to the announcement from Facebook.
While over 60,000 companies from all around the world signed-up for the pilot, around 450 have already got on board officially. What’s interesting is that Facebook is quick to differentiate its corporate offering from the ubiquitous social network that's reportedly got over 1.62 billion users globally. According to Mr. Ramesh Gopalkrishna, the Asia-Pacific head of Facebook at Work, the service is not a social networking solution unlike its larger and better-known sibling. “It is a productivity solution” that has already got hundreds of companies on board from a number of industries like banking, telecom, travel, retail and real estate.
While Mr. Gopalkrishna refused to give out details regarding the number of total users the service has currently, he did mention that India happens to be “one of Facebook at Work's top countries”. He also said that the company will soon start working with more organizations, and plans to add a further five to ten thousand users before opening up the platform. Mr. Julien Codorniou, director of ‘Facebook at Work’, also sounded upbeat at the official launch of the service in the country. According to him, “Rolling out ‘Facebook at Work’ to companies in India is a significant milestone. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India”. Once out of beta, Facebook at Work is expected to compete with other enterprise social networks like Slack and Yammer.