There are a lot of consumers out there that may not know the pros and cons of the different types of display technologies out there, or even which displays are in which devices. If you ask a random group of consumers what their favorite devices are, however, it's quite likely that at least a few devices with AMOLED screens will pop up. Finding themselves in everything from Smart TVs to Samsung Galaxy handsets and even VR products, AMOLED displays have been experiencing a recent boom in popularity as they become cheaper to manufacture, easier to integrate and easier to source, if you need displays but don't want to manufacture them yourself. Throw in the fact that AMOLED displays are created on a flexible base and can be used to follow the recent flexible device trend, along with being easier to integrate a touchscreen digitizer into, and it's not hard to see why AMOLED has been creeping up on LCD, the most popular display type.
Specifically, AMOLED displays are doing so well in the market that industry analytics firm IHS predicts that they're going to grow roughly 40% in shipments over the course of 2016. Revenues in the AMOLED space, meanwhile, are set to grow roughly 25%, with total unit growth to exceed 100 million, mainly driven by increasing adoption in the smartphone space. While Samsung is the most prominent user of AMOLED display technology in the smartphone space, they're far from the only ones; AMOLED panels can be found in the upcoming Meizu Pro 6, the excellent Huawei Nexus 6P and possibly the iPhone 7. Naturally, the use of AMOLED displays abounds and is still growing in spaces like TV, smartwatches and PC displays, including both desktop monitors and laptops.
While these figures are only projections, they paint a rather vivid picture of just how much AMOLED display technology has improved, both for the user and for the manufacturer, since its introduction to the market. With a great many iteration and variants out there, AMOLED stands a real chance of becoming the most represented display technology in the world and finally closing the gap on its longstanding rival, LCD displays, in 2016.