Unused data is something that just about every single wireless customer has to deal with every month, as most customers rarely go through all of the data they have each month. While carriers here in the states like AT&T let you roll your data over to the next month if you haven't used it all, services like Project Fi will give customers money back on their unused data if they spent a certain amount to get more than they needed that particular month. Virgin Mobile in Australia is doing something different however, and is offering customers the chance to bid their unused data for rewards or prizes.
The carrier is essentially holding a data auction where customers who have unused data this month can bid for prizes like drones, smartphones, and other devices. The auction kicked off today and goes through until May 15th, and although there is plenty of time to bid, customers are only allowed to win one prize throughout the entire auction so they'll want to make sure they pick something they really want. Virgin Mobile is holding one auction each day with a single prize to give away to the highest data bidder which limits things just a little bit in terms of winners, and it also makes it a little more challenging to keep any data to use in the auction.
Of the included prizes, the one that everyone is likely to go for is the grand prize, which is a trip to a private island in Fiji that costs upwards of $40,000. As stated there are drones and smartphones being auctioned off as well, including a brand-new Samsung Galaxy S7 and a DJI Phantom 3. If Virgin Mobile Australia customers are interested in participating they have to make sure and visit the Facebook page for the promotion to place bids on the auction for that day. The auction each day is held at 7PM and goes till 8PM local time in Australia, so customers will have most of the day to decide whether they want to bid that day or not. A data auction is certainly an interesting way to market the service and should get Virgin Mobile Australia some attention and potentially more customers.