Social network, Twitter, has struggled to reinvent itself over the years. In February, the company announced quarterly user numbers that showed no growth, giving rise to fears that the platform has peaked. The company has taken some strange decisions over the years, such as deliberately obstructing developers building Twitter client applications only to reverse this a few years later. More recently, the company has changed how the Twitter stream works as more and more people use the service in a different way. In 2016, we find businesses using Twitter as a near-real time help and support service; users can provide feedback, ask questions and ask for help with particular issues via the Twitter account. Many businesses now have dedicated Twitter support accounts as well as the normal company account. In conjunction with the new ways people are using Twitter, the company is selling space in peoples’ timelines for advertisements.
In 2009, Twitter was blocked in China, but this has not stopped the business from selling the advertising space to Chinese companies. To this end, Twitter have announced the appointment of Kathy Chen as the Greater China Managing Director. Twitter’s Chief Executive, Jack Dorsey, welcomed Kathy to the Twitter family on Thursday. Kathy explained that her plans for Twitter in the China region include creating more value “for Chinese enterprises, creators, partners and developers.” She goes on to explain that she has many ways to connect Greater China with the rest of the world including posting a video in her Twitter stream.