Earlier this month, the NFL (National Football League) and Twitter cut a deal for the social media platform to live stream 10 of the leagues games in the 2016-17 season. After that deal was announced, other sports leagues started looking to cut similar deals. And as a platform struggling to grow, Twitter has been listening and is looking to do more live streaming of sporting events. According to Twitter's CFO, Anthony Noto, the company is listening to the other sports leagues calling for similar deals. Of course he wouldn't mention who they've been in contact with.
During the company's Q1 earnings call on Tuesday, Noto also noted that Twitter is in active talks with "the most important and popular" sports leagues in the world. The company is hoping to get the streaming rights, similar to what they have done with the NFL. Noto also noted that they are talking to their broadcast partners and not just the leagues. As well as the cable network partners of these sports leagues. This is a big deal, and Twitter isn't the only one looking to get these streaming rights. This kind of content sets them apart from competitors like Facebook, Google+ and Snapchat. It can also help them grow a bit, as well as keeping users on the platform longer.
There's been a lot made about Twitter's userbase staying stagnant in the past few quarters. So why would sports leagues want to cozy up with Twitter. There's one reason. And it's a market that these leagues aren't able to reach. That is the youngsters or the cord-cutters, that don't subscribe to cable, and typically pirate these streams of sporting events. So this could be a big deal for leagues like the NFL and get a decent amount of more fans out there watching their games.
Twitter's CFO didn't note what other leagues are out shopping for partnerships, but it wouldn't be too far fetched to bet on the NBA, MLB, and NHL as the top three leagues looking around. As they are the biggest sports, besides the NFL, at least here in the United States.