When Samsung launched the Galaxy S6 and Galaxy S6 Edge last year, they launched them in a number of different colors, some of which were shades and hues that you wouldn't find in other smartphones. This year, they took a more elegant and classic approach with their colors, offering a gold and silver, as well as black and white option. Now however, Samsung is launching a new version of the device in South Korea; Pink Gold. Samsung says that the new hue will be available in South Korea now, and "select markets" soon.
From the launch photos (embedded below) it's not hard to see where Samsung was going with this new shade for their Galaxy S7 and Galaxy S7 Edge flagships. To their credit Samsung's official release says that Pink was chosen because it's a "natural color that provides a sense of comfort". This is true of the Gold Platinum variant of the Galaxy S7 which is most certainly gold in color, but it looks like a natural gold, rather than say, an overly saturated or bright gold. More choice is always good, no matter what the colors are, and Pink Gold joins the aforementioned Gold Platinum, Silver Titanium, Black Onyx and White Pearl. For whatever reason though, some of these colors aren't available everywhere, and this new Pink Gold options could further confuse things.
Hopefully, Samsung will be able to roll out the Galaxy S7 and Galaxy S7 Edge in this new look fairly soon, as it could help sales among women and just help to spark further interest in the phone, creating a second wind sort of effect. There was a time when color was a serious selling point for a lot of brands, and now it seems it will become a selling point once more. The only question is whether or not Samsung will expect people to pay a premium for this flashy, new hue or will it be the same price as all the other colors? We're hoping for the latter, but until official pricing for anywhere outside of South Korea becomes available it'll be hard to tell for sure.