LeEco Poaches top Samsung Execs before US Launch

April 20, 2016 - Written By Alexander Maxham

LeEco, which was once known as LeTV – as late as a few months ago –  launched a few new phones this morning at an event in Beijing. They even showed off a concept car. The company is looking to come to the US and in a big way. Not too surprising considering they were at CES earlier this year, showing off the first smartphone to run on Qualcomm’s Snapdragon 820 flagship processor. Today, in addition to all of their announcements in Beijing, LeEco also announced that  Danny Bowman will be their Chief Revenue Officer and Shawn Williams as their Chief Administrative Officer. Both of which are former Samsung executives in their own right. The whole point of these hires is to help bring LeEco into the US.

Danny Bowman, who is the Chief Revenue Officer for North America, will be responsible for heading up the company’s long-term strategic initiatives and fueling high-growth opportunities on behalf of LeEco’s global brand. Bowman brings about 25 years of leadership to the company, after holding executive positions at Samsung, Sprint, Nextel and Cellular one. While LeEco’s new Chief Administrative Officer and Senior Vice President of Human Resources for North America, Shawn Williams, will be in charge of all aspects of corporate real estate, IT, human resources, and security. He will be in charge of establishing a global culture of operational excellence and collaboration at LeEco. Williams leaves his post as Senior Vice President of Human Resources for Samsung’s business in North America to come to LeEco. He’s also been an executive at companies like EDS, Compaq, Dell, Chase and Hewlett-Packard.

Both Bowman and Williams had prepared statements about how excited they are to join the LeEco team here in North America. It’s a good start to a solid push for LeEco here in North America. A place where many Chinese brands have had a hard time flourishing. Mainly due to the Chinese government. Huawei and ZTE are both in the US, but they are far from major household names. LeEco is aiming to change that, and take the US market by storm. They have the devices to do it, they just need to make them available to everyone, and support the US carrier’s networks.