The smartphone industry has grown into such a huge market that numerous companies have tried their hand at developing and manufacturing devices, although not all of them have succeeded and the ones that have likely still have a tough time competing with the major companies like Samsung, LG, Motorola, Sony and others. Hyundai, a company typically known in the U.S. for its vehicles like the 2017 Elantra with Android Auto built in, is reported to be re-entering the U.S. phone market with new devices through smaller rural carriers and online retail sites. eventually though the plan is to get their smartphones onto the shelves of larger retailers like top U.S. carriers Verizon Wireless and AT&T.
Hyundai Mobile’s devices are not being sold directly by Hyundai through their own website, but rather through smaller rural carriers like GCI, iWireless, and Viaero Wireless. The prices range from a starting cost of $50 all the way up to $200 likely with varying degrees of hardware specifications and features. Hyundai Mobile sales are said to be growing according to the company’s Senior Channel Sales Director Marcelo Da Silva, although exactly how well the sales are at this point wasn’t mentioned. If sales continue to increase though it’s possible that consumers could eventually end up seeing Hyundai Mobile’s devices being sold by larger carriers that they may or currently subscribe to for service.
Although Hyundai Mobile may just be starting to re-enter the U.S. market, this wouldn’t be their first attempt at selling smartphones let alone mobile phones in general. Hyundai Mobile also began its most recent efforts by taking their latest devices and selling phones in the South American market, aiming sales at customers in the mid-range who were looking for devices at a lower cost. Hyundai Mobile was also targeting those looking for dual SIM devices which is what they have been selling in the South American market since 2014. Dual SIM devices aren’t typically found within the U.S. as they aren’t as popular here for consumers, but that doesn’t mean that those coming from Hyundai Mobile won’t carry this feature. There will no details given about device specifics such as model names or hardware specifications, simply that the devices fall under the $200 mark.