HTC 10, the latest flagship smartphone from the Taiwanese vendor, was unveiled officially on the 12th of this month. While the handset looks a fairly decent prospect on paper, many have questioned the wisdom of pricing it at $699, which is too close for comfort to the price-tags of Samsung and LG’s latest flagships that are currently available for purchase in most regions around the world. While $699 may not be the highest pricing ever for a flagship smartphone from a tier-1 brand, many commentators have wondered if HTC could have been more aggressive with its price-point to bring in more buyers, especially given that its previous offerings in the premium segment, the One M9 and the One M8, didn’t exactly set the sales charts on fire.
With the HTC 10 going up for pre-order almost immediately after it was announced, many HTC fans didn’t think twice about signing up, given that the device promises to be one of the more interesting handsets to be launched in the first half of this year. Meanwhile, unbeknownst to many would-be HTC 10 buyers, the company started offering a $100 discount on the unlocked, SIM-free version of the device on its own website. The discount can be claimed by applying a special promo code, without which, buyers would still have to pay the full $699 to get their hands on the smartphone. However, using the ‘HTC1008’ promo code will activate the $100 discount and lower the smartphone’s price to $599, which many believe may very well be the sort of price that will allow the device to compete on even terms with fancied competitors like the Galaxy S7 and the LG G5.
While many had pre-ordered the device without knowing about the $100 discount, some netizens are now claiming that calling up the company’s customer service reps can still get you the $100 discount even if you hadn’t actually used the promo code at the time of ordering. While some claim that contacting the company online isn’t getting them any response, direct phone calls seem to be doing the trick according to some posts on Twitter. It’s important to note, however that such reports have not yet been verified independently and are based on hearsay, so there is no guarantee on that front at the moment.