With Facebook making a push into video to become a rival to Google'owned platform YouTube, it's understandable that content creators who place their content on Facebook would make revenue from ads playing on their videos. Facebook is rumored to now be considering a way for other users to make money from their posts using a new "tip jar" feature. While the tip jar would be one possible way that users could earn revenue from Facebook posts, it also isn't the only potential option as Facebook could be experimenting with multiple new ways for users to make money, including the sharing of ad revenue.
The discovery comes by way of a survey that Facebook has reportedly been sending out to some users as of this week, asking a range of different questions including asking how interested they might be in a "call to action" button that would open up the ability for users to leave donations on certain posts. Also a possible option would be a way for users to be linked up with the best possible advertiser matches to make money from "sponsored" posts in the form of a sponsored marketplace. There is also a potential option for branded content that would let users enter into a sponsored agreement with a specific brand and then make revenue based on sponsored posts that way.
In all Facebook is throwing around ideas for six different types of revenue sharing opportunities for users, but there is no indication so far on which revenue sharing options Facebook will deploy, if any, in a full rollout. It also isn't clear on if Facebook will open up the revenue sharing to anyone or if it will only be available to specific users. While the idea of monetization on posts should sound enticing to users, it would also likely play out well for Facebook themselves as it could be a way to increase users engagement as the offer of revenue for posting could be hard to pass up. In all likelihood, the new revenue sharing options would probably be open to those with large amounts of followers rather than the average Facebook user, but it's a different approach than other platforms which could attract more attention from users and resulting in more shares of posts and content.