Facebook has steadily been looking for ways to get users to use their apps without needing to create a Facebook account. Let's face it, many users don't want to create a Facebook account, and recently the company made it so that you can use Facebook Messenger without needing to have a Facebook account. And now, that is about to extend to apps that use Facebook to login. Introduced today at the company's developer conference, f8, developers will be able to use Account Kit, which will allow users to login with their phone number or email address only.
According to Facebook's press release announced Account Kit, people find remembering passwords difficult. Definitely true. And now Account Kit "gives people the option to log into new apps with just a few taps using only their phone number or email address." They continue by saying that there is no need for a username or password now. On top of that, users can use Account Kit to sign in without sharing their Facebook data with the app they are using. In fact, a Facebook account isn't even needed. Developers are also able to create their own custom UI around Account Kit to make it easier, and fit nicer in the app. Facebook is offering a basic UI and an advanced UI. The Advanced UI will allow for more customization on the user interface side of things.
Developers can start using Account Kit today and start integrating it into their app. Additionally, Account Kit will also add tons of login analytics for developers to better understand how their audience uses or doesn't use Account Kit in their app. Finally, users can opt to get a notification on Facebook for authentication, instead of getting a text message. Making things even easier for the user.
This is all just some of what Facebook has announced today at f8 in San Francisco. The company also announced that bots are coming to Facebook Messenger and that developers will be able to utilize an API to take advantage of these new bots as well. There's ton more news coming out of the developer conference which runs this entire week.