App Annie’s Q1 Google Play Report – India & US Are Striving

April 19, 2016 - Written By Kristijan Lucic

As many of you know, Chinese smartphone market is the largest such market in the world. China is home to many, many smartphone manufacturing companies, and there are a lot of consumers to consider when releasing a smartphone. That being said, it seems like Chinese consumers are big on mobile gaming as well, at least according to App Annie’s latest report, read on.

First and foremost, it is worth mentioning that this report was compiled by App Annie Intelligence, one of the best market data solutions for the app economy. That being said, it seems like China is striving in terms of both Google Play Store and App Store revenue. Year-on-year revenue growth in China is quite substantial according to App Annie, and that fact certainly helped the global revenue as well. The global Entertainment App Store revenue grew 2.3x times from Q1 2015 to Q1 2016, and Google Play is no slouch either, the Google Play managed to grow 1.7x times in Q1 2016. As far as Music section is concerned, Google Play actually managed to trump Apple’s App Store. Google Play’s Music revenue grew 1.8x times YoY, while App Store’s grew 1.6x times.

Now, let us take a closer look at Google Play downloads, shall we. App Annie has shared top 10 countries when it comes to Google Play app download YoY market share growth, and it turns out India is placed first. India is followed by Vietnam, Pakistan, Indonesia, Colombia, Mexico, Peru, Argentina, Egypt and Turkey. This list might be surprising to some of you, but smartphone manufacturers have been putting great focus on developing markets, and it shows. India is definitely the main target for a ton of smartphone manufacturing companies, and it is far ahead any other country on this list.

As far as YoY market share growth in Google Play revenue is concerned, US is still number one, and nobody comes even close. The US is followed by Taiwan, Germany, France, Australia, Turkey, UK, Italy, Spain and believe it or not, Kenya. That is pretty much it as far as this report goes, and we’ve seen quite a few notable changes compared to Q1 2015. India is currently the hottest market in the world as far as sheer growth goes, and it will be interesting to see how will things progress in the coming months.