Although Samsung has been keeping quiet in regards to the sales figures registered by the new flagship phone series – the Samsung Galaxy S7 -, several analyst reports so far have suggested that the smartphone exceeded expectations, which led to raising the shipping estimates for the first quarter of the year to nearly 10 million units. Clearly, the Samsung Galaxy S7 lineup is already very successful, and now analysts have begun discussing the various reasons which may have led to this positive outcome.
Undeniably, one of the main reasons for the Samsung Galaxy S7 lineup’s success is the fact that both the Samsung Galaxy S7 and the Galaxy S7 Edge feature some of the best hardware components available on the mobile market today. With an excellent DSLR-grade Dual Pixel autofocus camera, waterproof capabilities, expandable storage, and a powerful chipset - all wrapped in a sleek metal-glass body – it’s difficult to argue with the fact that the new Samsung flagship lineup is very well equipped. However, specifications aside, analysts are of the opinion that there are other factors contributing to the smartphone’s success. One of them is the fact that the Samsung Galaxy S7 series was released roughly one month earlier in March, compared to last year’s Samsung Galaxy S6 which was launched in April 2015. This allowed the new series to enjoy market exposure without being threatened by upcoming flagships from China, whose price tags are very difficult to compete with. In addition, it further departed the launch of the new series from the upcoming release of the iPhone 7.
Another factor which analysts believe may have weighed in to the series’ success is the fact that the Samsung Galaxy S7 lineup was released at slightly lower prices (by an average of 8%) compared to its predecessor. Moreover, last year Samsung didn’t expect the Galaxy S6 Edge to be as sought-after as it was. Demand was too high to keep up with, and Samsung was simply unable to manufacture enough curved panels for the Galaxy S6 Edge. However, this year, knowing that the Edge series has become more popular than the usual “Galaxy S” variant, Samsung was apparently able to keep up with the high demand, which inevitably led to higher shipping figures compared to last year.
With all of the above being said, some analysts believe that Samsung will adopt a similar strategy for its future flagship phones, and have begun rethinking their expectations for the upcoming Samsung Galaxy Note 6 too. Neil Mawston from Strategy Analytics expects “Samsung to release the [Samsung Galaxy] Note 6 a month or two” ahead of the iPhone 7’s debut, which might give the Korean tech giant a large enough window of opportunity to boost the sales figures of its H2 flagship series as well.