The last few years, the North American International Auto Show which is held in Detroit at Cobo Hall the week after CES, has gotten the cold shoulder. With many car makers heading to Las Vegas to show off their new cars. This year, Chevy unveiled their Bolt at the show in Vegas, Ford also detailed a number of their self-driving initiatives. Leaving the NAIAS with a pretty dull show, the following week. We've seen consumer technology and automotive technology seem to merge in recent years, and the committee behind the NAIAS is looking to change things up.
In a press release, the North American International Auto Show announced AutoMobili-D. This is going to be sort like a show within the show at Cobo Hall in Detroit. They are promising about 120,000 square feet of exhibition space for AutoMobili-D which will showcase things like autonomous driving, connected technology and even mobility. It won't just be car makers down there either, there will also be tech startups and parts suppliers showcasing their products as well. There will be a track where people can test out the autonomous driving. A topic that has become very popular as of late.
AutoMobili-D will start off on January 8th. That's before the press days for NAIAS, which are January 9th and 10th, followed by the Industry Preview on January 11th and the Charity benefit on the 12th before the show opens to the public on the 13th of January. AutoMobili-D will only run until January 12th. So unfortunately this won't be open to everyone, but just the press and industry insiders, who will already be at Cobo Hall on those days. This should help keep the NAIAS from fading into mediocrity in the next few years though.
In the auto industry, there are several auto shows each year. The big ones are in Detroit, New York, Geneva, Chicago and Los Angeles. Each show could argue about how big they are – both in terms of the sheer number of visitors and announcements that are made – and each of them are important. The LA Auto Show is the last one of the year in September, and always has some pretty interesting announcements made. We haven't heard if the other shows will also feature something similar to AutoMobili-D, like the Detroit Auto show will be.