If you typically get your dose of music videos through Vevo, the recently launched mobile applications which are available on Android and iOS are making it possible for users to receive a more personalized experience moving forward. While personalization within the Vevo app was possible prior to today’s changes, users would initially have to open and configure the experience which included selecting the artists and music genres they were into before they would start seeing recommendations for videos to watch based on what they like. Today that’s all changing and things get simpler as Vevo is making that onboarding process easier and faster.
Now when users open up the Vevo application regardless of which mobile platform they’re using, Vevo will let users import their Spotify data to smooth out the process of personalization. In more technical terms, by importing the Spotify data, it allows Vevo to take that information about artists that users like and create an artist graph, powered by machine learning and genre selections, essentially making the recommendations smarter, and recommendations will continue to learn about the user the more they “like” videos which pop up. Vevo will of course still allow users to forego data imports and tap to select the artists they like instead if they prefer to personalize things that way.
In addition to allowing the import of Spotify data, users can also import data about artists they follow on YouTube and on Twitter, which all collectively feed into the machine learning process within the Vevo app. Ultimately, if users import data from all three services, they could presumably have the most accurate personalization experience for recommended videos to watch right from the start. Uses of the Vevo app on Android should already have the features as Vevo stated in their blog that the update to the app which includes them should be live, unfortunately those on iOS will have to wait a little bit longer before they have access to the import data features. Although the app should have these features available in the Android version as of today, it’s worth noting that they aren’t currently available in the version we have installed, so they may or may not show up for you personally.