Supercell Reports Big Overall Revenue Increase For 2015

March 9, 2016 - Written By Daniel Fuller

Ads for Clash of Clans and Boom Beach pop up so often that you probably know all about the snarky archer, Mr. T-esque hog rider and evil scientist whether you play mobile games or not. The maker of those games, Supercell, also has another game, called Hay Day, that features a mobile simulation of small-scale farming and is also doing quite well. Altogether, these games and their other endeavors have made 2015 a great year for Supercell. The Finnish mobile game maker ended 2015 on a €2.11 Billion high note, up from a still rather impressive €1.55 Billion last year. Of those figures, €848 million were profit for 2015, before taxes, regulatory fees, depreciation and other such considerations. In 2014, that figure was significantly lower, sitting at €515 Million.

In the midst of this record-breaking year for the company, majority shareholder Softbank, who also owns stake in Alibaba and owns much of Sprint, decided to put in a bigger investment and increase their holdings to 77.3 percent. According to analytics firm App Annie, Supercell managed to surpass King, the makers of highly popular casual games like Candy Crush and Bubble Witch Saga, to become the top-earning developer in both Apple’s App Store and Google’s Play Store. King’s total bottom line has sunk nearly 20 percent over the course of 2015, giving Supercell the chance they needed to pass them up for the top spot.

According to Supercell CEO Ilkka Paananen, part of their success for the year can be attributed to wider releases of their games, particularly in China. In the land of many app stores, Supercell finally managed to get their games onto all of the major stores during 2015, leading to a huge surge in overall sales and public consideration. Fueled by ads and in-app purchases from their freemium model, their profit-driving games are starting to gain worldwide footholds and have already become hugely popular in the short five years that Supercell has been around. Although completely dominant for the moment, Supercell haven’t been content to sit on their laurels, unleashing Clash of Clans spinoff Clash Royale into the wild not long ago. 2016 is, thus far, looking like another great year for Supercell.