Samsung’s latest premium smartphones, the Galaxy S7 and Galaxy S7 Edge were introduced to the world’s media early last month at the MWC (Mobile World Congress) trade show, which was held in the Spanish city of Barcelona. The devices come in multiple variants as regards their hardware, but the one thing that seems to have caught the eye of many is the revamped, lightweight TouchWiz UI. The devices also come with a premium look and feel, which isn’t something that has always been associated with Samsung’s smartphones in the past. Either way, the devices went on pre-order in many countries around the world either late last month, like in the US and the UK, or earlier this month, like in India.
Friday, March 11th, is when the device officially goes on sale in about 60 countries globally including the US and the EU, and that being the case, the South Korean manufacturer has announced something that is certainly good news for the company and its admirers. According to an official announcement by the UK unit of Samsung Electronics, the company has already received more pre-orders for the Galaxy S7 twins in the country than any other Samsung smartphone in history. Earlier today, the Dutch unit of Samsung had already made a similar announcement, which revealed that pre-orders for the two latest flagship smartphones from the company were higher than pre-orders for the Galaxy S6 handsets in the Netherlands last year.
The good news for Samsung is that the UK and the Netherlands are not just two isolated cases of success for the Galaxy S7 and S7 Edge. Recently, Samsung’s President of handsets business, Mr. Koh Dong-jin, announced that Samsung is receiving “stronger than expected” pre-orders for its two latest flagships, so the two latest reports from the Netherlands and the UK are certainly keeping in line with that. In the UK in particular, electronics retailer Carphone Warehouse has seen a very strong demand for the two handsets, and what is particularly interesting is the popularity of the larger and more expensive ‘Edge’ version, compared to the plain vanilla Galaxy S7. According to the press release from Samsung, as much as 61 percent of all pre-orders in Europe are for the Galaxy S7 Edge, although the company did not disclose the exact number of pre-orders it received in any of the markets.