Tomorrow, March 11, the Samsung Galaxy S7 and Galaxy S7 Edge will be released around the world and, as expected, to commemorate the event and to draw more attention to the new flagship phones, Samsung has released a new TV commercial briefly showcasing some of the most exciting features.
First and foremost, Samsung’s new TV ad emphasizes on the Galaxy S7’s improved camera, mentioning things like fast autofocus and low-light photography. The new flagship series features a 12-megapixel camera with an f/1.7 aperture, a 1/2.6-inch sensor, 1.4-micron pixels, and Dual Pixel autofocus technology. This is the first time in the history of mobile when Dual Pixel autofocus is used on a smartphone, and over the past couple of weeks, the unit managed to impress through a handful of video comparisons. The new camera proved that it can outperform the powerful sensor used by the iPhone 6S / 6S Plus, and even challenged a Canon DLSR in areas such as autofocus and low-light photography. But of course, the Samsung Galaxy S7 has more to offer aside from a top-shelf sensor, and the TV commercial also mentions the company’s mobile payment system, Samsung Pay, which is supported by the new flagships and several other models released last year.
Expectedly, the 1-minute ad also reminds of the smartphones’ waterproof capabilities, or rather, splash-proof capabilities in the context of the video. Nevertheless, given that it’s IP68-certified, the new series is technically able to survive underwater at depths of up to 1.5 meters for 30 minutes. Aside from waterproofing, the second feature which made its way back into the new lineup since the launch of the Galaxy S5 is expandable storage, which doesn’t go by unmentioned.
At the end, the commercial brings two main accessories under the spotlight, namely the Samsung Gear 360 camera unveiled at Mobile World Congress 2016, and the Gear VR headset which can be used to experience 360-degree content created with the said camera. The Samsung Gear VR seems to play a big role in the company’s product portfolio this year, and this became evident not only during the MWC unveiling of the Galaxy S7 and Galaxy S7 Edge but also throughout the past couple of weeks. The Korean tech giant went to great lengths to promote its virtual reality headset, and in certain regions such as the US and the UK, Samsung has even bundled a free Gear VR headset with every Galaxy S7 and Galaxy S7 Edge pre-order.