On Tuesday, Uber took the wraps off of a brand new logo and is also rebranding the company across their apps and website. As the company's CEO, Travis Kalanick, wrote the announcement regarding their rebranding, they are looking to "celebrate cities" in which they are operating in. Which is over 400 cities in 68 countries and counting. Quite the expansion from the 100 drivers they started with in San Francisco.
The new branding here, is to celebrate the cities that they operate in, s we mentioned already. Gone is the black-on-white logo and appearance that Uber has been using. But instead we have other colors, which aren't bright and in your face either. They also vary depending on the region or country you are in. Kalanick stated in the press release that "the team has spent months researching architecture, textiles, scenery, art, fashion, people and more to come up with authentic identities for the countries where Uber operates."
In regards to the logotype in these changes, Uber made it a bit more grounded, or as Kalanick says "less fussy". He also says that this will help people see Uber from far away, it also reflects how Uber has matured as a company over the years. In the new logo for their apps, which you can see above, Kalanick describes square in the center as the "bit". Something that you'll see in their logos across all of their apps. The bit, Uber says, will make it easier to add additional products to their company. Recently, Uber has been conducting experiments with all sorts of products, including food delivery services in select cities.