Sony Launches 'Valentine' AR Effect App Ahead Of Valentines Day

Valentine's Day is just over a week away, and although singletons would rather not acknowledge that February 14th even exists on the calendar, marketers are likely lapping up this opportunity to sell everything from soft toys to chocolates and from jewelry to electronics. Sony, apparently, is now jumping onto the Valentine's Day bandwagon by introducing a whole new V-Day themed filter for its camera software. The newly-introduced filter allows users to add a number of different annotations to photographs for fun effects, as can be seen from the officially released promotional images. The new software is already available on the Google Play Store, and is simply called 'Valentine'. The download is a relatively small 18MB file, and is compatible with Android 4.3 Jelly Bean and above on Sony devices, as per the listing on the Play Store.

Coming to some more details about the software, it requires the 'AR Effect' augmented reality camera app (version 3.3 and above) from Sony to actually work, so interested users should look to download and install that particular piece of software before looking to try out this one. As for Sony, the Japanese multinational consumer electronics giant seems to be squarely targeting lovestruck youngsters (and the young-at-heart) with this new, fun app, as it encourages users to "Add some love and romance to your photos and videos with AR Effect". The company has launched other AR effect apps as well, including the new Birthday themed one that was launched just last month.

Camera apps that come with various filters and effects, of course, are nothing new on the Google Play Store. A ton of aftermarket camera apps already come with lots of filter effects and annotation options, including emoticons, fun images, symbols, emblems and of course, written words in various stylized fonts. Apps like Photoshop Touch and Photo Lab Pro are some of leaders when it comes to paid photo editing apps on the Play Store. Such applications can add a bunch of effects after clicking an image, but are more complex in nature. What this one does, however, is much more basic and is meant for a little bit of fun for the most part, rather than anything remotely serious, which is exactly what it is aiming for. Those wanting to give it a go can hit up the link below.

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About the Author

Kishalaya Kundu

Senior Staff Writer
I've always been a tech buff and have been building my own PCs since as far back as I can remember. My first computer was a home-built desktop running MS-DOS on which I learnt to program in GW-BASIC and my interests apart from technology include automobiles and sports.