Samsung Partners Up With SEAT & SAP, Connected Cars In Focus

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Samsung is currently the largest smartphone manufacturer in the world, and consumers are eagerly awaiting the company’s press event later today. Samsung will introduce their new flagship devices, the Galaxy S7 & S7 Edge, at their Unpacked event in Barcelona today. We’ve seen plenty of leaked content when it comes to these two smartphones, and we even managed to get our hands-on some exclusive content quite recently.

That being said, Samsung dabbles in pretty much everything tech related, and it seems like the company is very interesting in the growing car tech industry. Samsung has already assembled a team which is in charge of developing self-driving technologies, and the company has teamed up with BMW already as well. The company has just announced that they’re teaming up with SEAT and SAP as well, in order to develop future projects for connected cars. This Korea-based tech giant has announced that the three companies will show off concepts with the cutting-edge tech at the Mobile World Congress (MWC) in Barcelona. What concepts is Samsung talking about? Well, the concepts which include the ability to pay without leaving your car, the use of a digital key, seamless user experience, etc. “Samsung’s partnership with SEAT and SAP signals our commitment to developing innovative solutions for the next level of the connected car,” said Injong Rhee, Executive VP and Head of R&D, Software and Services at Samsung.


More and more companies are getting involved in the car business lately, it seems. Google’s Android Auto and Apple’s CarPlay platforms are getting more and more popular, and Samsung is slowly, but surely, getting involved in the whole business as well. It will certainly going to be interesting to see what will Samsung have to offer during MWC, this is, after all, one of the biggest tech companies in the world. That is pretty much it though, we’ll just have to wait and see what happens during MWC, and in case you’re interested in what Samsung has to say later today during their MWC keynote, tune in at 7 PM CET.