Samsung recently launched its seventh-generation flagship Android smartphone – the Galaxy S7, along with its curved-edge sibling, the Galaxy S7 Edge. The devices have mostly received a thumbs-up from the tech media and garnered a lot of interest from tech enthusiasts from around the world. With excitement regarding the two devices reaching fever pitch in the days following the announcement of the two smartphones, the media in Samsung's home country of South Korea is reporting that the country's leading electronics conglomerate is supremely confident of its latest flagships outselling its last year's premium smartphones by a significant margin.
According to South Korean news outlet ET News, Samsung Electronics will apparently manufacture as many as 17.2 million units of its two latest smartphones in just three months – February, March and April. Breaking it down by month, the February numbers are likely to be around 5 million, while in March, 7.7 million units of the two devices are scheduled to roll off the Samsung assembly lines. Meanwhile, in April, Samsung plans to produce about 4.5 million units of the two devices combined. Another interesting point to note is that unlike last year, Samsung is seemingly prepared to handle the extra demand for the curved-edge variant. While only around 20 percent of the Galaxy S6 range manufactured in the first three months of availability last year was of the 'Edge' variety, this time around the ratio will be twice as much, with 40 percent of the production capacity believed to be devoted to the Galaxy S7 Edge on expectations of higher demand.
The report specifically mentions that Samsung is doubling the production ratio of the curved-edge variant from 1:4 last year to 2:3 this year, meaning the company will be manufacturing as many as 7.3 million units of the Galaxy S7 Edge, alongside 9.9 million units of the regular Galaxy S7 during the first three months alone. The company will be hoping that its new flagships will stem the slide in its market share at the top-end, and help it consolidate against competitors like Apple. While Samsung is not officially giving out any numbers just as yet, the company's mobile chief, Mr. DJ Koh, said that he expects the Galaxy S7 to have "better results" when compared to the Galaxy S6 from last year. According to him, "All of our customers and partners are expecting a lot from Galaxy S7".