Back in October of 2015, Google announced that Podcasts were coming to Google Play Music. However they did not say when they were coming. They then opened up a site for podcasters to add their podcast into Google Play Music. This way once it launches, Google Play Music would already have a big number of podcasts available in their service. It now appears that Google Play Music could be launching podcasts later this month, according to sportscaster Bill Simmons who said as much on Twitter. Since then, his Tweet has been deleted (so looks pretty obvious that he was not supposed to state that it's coming this month). But it is nice to see that Bill Simmons BS podcast will be available at launch.
Google had a podcast app before, which they canned. But with Spotify adding podcasts – as well as video – to their own app, it only makes sense that Google Play Music would add podcasts to their app as well. This is going to make it much easier for users to listen to podcasts on Android, as well as iOS and even the web. as Google Play Music is available on all three platforms. One of the big features that Google Play Music would have over the other podcatcher apps out there is discovery. Google Play Music is going to be able to suggest new podcasts for you to take a listen too, and with Google's reach, podcasters will be able to reach a ton of new users through the Google Play Music app. And it's completely free for podcasters, which is always a good thing.
Podcasts have become the new talk radio. You have just about everyone out there doing a podcast now, with players like Google making it easy to record one, and now easy to share it with everyone. Started out as a tech niche, and now you have all sorts of announcers, athletes and more doing their own podcasts these days. They definitely do make for some good entertainment when driving – and also use less data than streaming music. No official word on when Google Play Music is launching Podcasts, but it sounds like it could be very soon.