Letv has recently rebranded to LeEco, this announcement came shortly after the Consumer Electronics Show (CES) last month. Speaking of CES, LeEco had plenty to say during the trade show. This China-based company actually announced world's first Snapdragon 820-powered smartphone, the Le Max Pro. LeEco has also showcased a number of their devices during the show, and has hinted at availability expansion soon.
That being said, I don't know if you recall, but LeEco has talked about their partnership with Aston Martin back in October last year, when the company introduced the Le 1s smartphone. LeEco has, more or less, confirmed that they're working with Aston Martin on a rather futuristic car, though the company did not reveal any specific details back then. Well, the company just reached out to us, and announced that the partnership has not only been officially announced by Aston Martin, but has moved to a whole new level at this point. The two companies actually plan to develop a range of next-gen electric vehicles, which include the production version of Aston Martin's RapidE concept. These two companies will work together on R&D, production, manufacturing and sales of electronics cars for Aston Martin, LeEco, and even Faraday Future. The press release sent our way confirmed that Aston Martin will take care of the vehicle technology, while LeEco will be responsible for powertrain and IOV tech. Aston Martin and LeEco plan to push out the aforementioned Aston Martin RapidE model in 2018, which is the time frame when this car is expected to hit mass production.
LeEco has been all over the place lately, the company is really doing their best to penetrate the smartphone market, and it seems like they have quite a few side projects as well. The Le Max Pro has been introduced during CES, but the device is still not available for purchase. Well, that might change soon, LeEco's latest teaser suggested that this phablet might become available starting February 22nd, so stay tuned for that. THat's more or less it, LeEco has started this year with a bang, and it remains to be seen what happens next. The company is expected to introduce their 2nd-gen flagship models in Q2 this year, and it will be interesting to see what will they end up offering.