With technology on a steady rise to becoming the most important industry we have ever witnessed, things are rapidly changing and changing for the better. Car industries with consumers in mind have started implementing new technologies to keep up with this fast-paced industry. Companies such as Uber’s car service have boomed in the taxi service industry, taking it a step further allowing for a replacement of the traditional taxi cab service. With this comes many changes, some for the better and some not so much. The consumer sees this as a great opportunity, that anyone looking for a ride can take advantage of considering that users can book cheap rides for low prices while traditional taxi cab services are suffering trying to rapidly adapt with Uber’s success and other services alike.
With this change comes opportunity and Ford seems to be taking this opportunity and using it to better serve its customers and anyone else who wants better car services. Ford has recently announced that it will release sometime in April a service called “FordPass”. With this customer based service, Ford claims it will “do for car owners what iTunes did for music fans.” Announcing this service at the 2016 Detroit Auto Show, Ford hopes this service will bring more people to use its branded cars with allowing not only its customers to use the service but also allow people who do not own a Ford vehicle to use it as well. The FordPass is essentially a concierge service assigning members “FordGuides” who are always available 24 hours a day. The service Ford calls a “Marketplace” will help you book and pay for parking in advance, share cars, and even soon in the near future, help you with book ridesharing trips. Ford has even set up what it calls “FordHubs” where consumers will be able to explore the company’s latest innovations as well as learn more about its mobility services and even see exclusive events for newly revealed vehicles. The first of these stores will open later this year at Westfield World Trade Center in New York, with other stores following in places such as San Francisco, London, and Shanghai.
Additionally, FordPass will allow members to accumulate rewards from using their services by simply signing up, booking parking, or from interacting with FordGuides. They have also collaborated with companies such as McDonalds and 7-Eleven to “recognize members with access to merchandise unique experiences.” In other word free goodies for being part of the Ford program. The FordPass launches this spring in the United States and Canada, followed by other markets like Europe, China, and Brazil later this year. If this sounds like something you might be interested in or simply want more information you can visit Ford’s dedicated FordPass website. The FordPass capability is activated via your smartphone.