This week, the North American International Auto Show is taking center stage in Detroit. This is where all of the auto makers will debut new cars, new technology, and make some important announcements. Today and tomorrow are the press days, and the show opens to the public on Saturday. Ford, GM and a few others were present at CES last week in Las Vegas, but that wasn't the end of their big news for the month. Ford announced today that they are testing autonomous cars in snowy conditions. And now there's a report out that Ford may be looking to spin off their Autonomous car unit into a separate business unit.
Ford Motor Company's co-chairman, Bill Ford Jr., has been looking for ways that the auto maker can diversify themselves and set themselves up for the future. Wall Street has even expressed concerns that the profits North American auto makers (GM, Ford and Chrysler) are seeing today, won't be around in a few years. Ford has already taken steps to expand their business outside of just creating cars, SUV's, and Trucks. They are also looking at autonomous cars. Which they've made quite a few announcements about in the past week. They will be doubling their autonomous car fleet, as well as looking at a new sensor that can create realtime maps for autonomous cars.
Now there's a report surfacing today, that Ford might be spinning off their Autonomous car ambitions into its own business unit under Ford. Similar to what Google is supposedly doing this year. Ford is also in talks with Google about autonomous car software, although nothing is confirmed between the two companies just yet. Autonomous cars are right around the corner, even though it seems like we've been talking about it forever.
Autonomous cars are just one thing that Ford's co-chairman is looking at right now, as he looks for ways to reduce congestion on highways and roads in the country and the rest of the world. Bill Ford stated that they need to find ways to reinvent the company, and set itself up for success in the next 50 years. And autonomous cars is just one of many things that he has in mind. The others, we're already starting to see the fruits of. Including Ford Pass, which acts like a transportation service. Showing you parking, ridesharing and so much more. The best part of that app is that it works for those that don't drive a Ford vehicle. These next few years, are going to be real interesting for the auto industry, not just Ford Motor Company.