Typically the weekend after Thanksgiving, which has Black Friday and Cyber Monday – two of the biggest shopping days of the year – provide a pretty big boost to companies sales. At the UBS Investor Conference in New York City this week, T-Mobile’s execs shared some pretty interesting statistics for that holiday weekend. Boasting that they gained double the amount of customers compared to the year prior. T-Mobile’s Chief Operating Officer, Mike Sievert stated that, “Black Friday weekend the four-day weekend, was very competitive. It was a lot better than last year and last year was a strong quarter for us.” That should definitely get investors excited for the Q4 earnings, which we’ll see around February of 2016. T-Mobile also updated those investors at the conference with some financials, stating that postpaid net adds will be at the high end of guidance for the fiscal year, with cash capital expenditures being at the “very low” range. Around $4.4 to 4.7 billion.
As is normal at these investor conferences, they also talked about how T-Mobile’s network has been getting better and better. As of now, their LTE network covers 303 million people. They added that about 40% of voice calls are done through their LTE network. T-Mobile has had a ton of momentum in recent years – essentially since John Legere took over the ship – and it looks like that momentum won’t be ending anytime soon. Recently, T-Mobile has been adding a ton of customers due to their new Binge On service, which allows customers to watch video from about 24 services (more coming in the near future) without counting against their data. And on cheaper plans – i.e. their $50 2GB plan – it does count against the data cap, but you can squeeze in about 3x the video as before. Due to how the company has optimized their network for video. Recently T-Mobile was ranked number one by Consumer Reports, as the best carrier. Now that’s in the eyes of customers, and not their network.
T-Mobile’s churn rate has also improved in October and November compared to the same period a year ago. Hitting 1.43% in those two months this year, compared to 1.74% a year earlier. This means that they are bringing in more customers than they are losing. It’s a very important metric for carriers determining if they are doing things correctly to keep their customers.