Samsung recently released the second generation of their Galaxy A series, which includes new versions of the Galaxy A3, Galaxy A5, Galaxy A7 and the Galaxy A9. The Galaxy A series has always focused on stylish designs and decent specs to provide a solid performance while looking good. The company didn't use a metallic chassis for the new phones, instead, the company took some inspiration from their current flagship lineup and the new Galaxy A phones feature a construction based on glass in front and back and a metallic frame in the middle. We still don't know much about the availability of these phones, but Samsung has just released the first TV commercial for the all new Galaxy A series, so the phones might be released in additional regions soon.
The commercial lasts for one minute and it starts with the phrase "Everyone wonders why we do what we do?", then we get to see the phones in different scenarios, most of them are popular trends that were enabled by current mobile technology. These trends include taking pictures of food, communicating with emojis, taking selfies at all times and posting them on social media and watching viral videos. Apparently the answer to the opening question is "Because... it's what we do" and then we can see a phone from the Galaxy A series next to its name and we hear the tagline "Exclusively for you". The video features mostly young people and the background music is quite upbeat and fun, so the target audience for these phones is quite clear.
Besides an updated design which features narrower bezels on the sides of the screen, the phones in the Galaxy A series got updated internals and larger screens with more resolution in most cases. They all feature 13-megapixel camera sensors and some of them should perform better thanks to OIS. Also, most of these phones integrate a fingerprint scanner in the Home button, so those will be compatible with Samsung Pay. Some of these phones have been released in China and India this month, so we'll have to wait a little longer to know more about international availability.