Through a post on the homepage of its official site, online music streaming service Rdio has announced that its services will shut down globally at around 5PM PST on the 22nd of this month. The notice, announcing the closure of the service, is currently posted on the homepage of the Rdio website, and is titled "Goodbye … for now". The closure comes in the wake of the music streaming service announcing bankruptcy last month. It was soon revealed that the company's "key assets" were being acquired by Pandora Internet Radio. Meaning, the music streaming giant won't be buying the Rdio brand nor do they intend to continue on with the business, but plan to make use of the company's "technology and talent to accelerate its own business strategy".
As part of its farewell gesture, Rdio is offering its users a timeline of the company's history, along with the option to download their saved data, including playlists, favorites and comments. Rdio of course, had started cancelling existing user subscriptions last month itself, and said that it will no longer accept new subscriptions starting November 23rd. The company however, has announced that it's free service will continue to operate as usual till the service is actually shut down for good on the aforementioned day. The company apparently is also sending e-mails to all its subscribers, announcing the closure of the service, saying, "We're honored to have connected you with the music you love. We know you want to find a home for that music, so we're providing ways for you to take it with you".
It now remains to be seen what percentage of the soon-to-be-defunct service's subscribers move over to Pandora, and how many others will move over to rival services like Spotify, Tidal, Google Play Music, Apple Music and the like. Of course, the music streaming business is an ultra-competitive one, with new services popping up seemingly every other week. With a whole host of options available on the internet today, users are unlikely to be left out in the cold without a compatible service to call their own, but it is still sad when a popular service like Rdio has to shut down because of commercial reasons.