Samsung and Apple are the two biggest smartphone manufacturers in the world, by far. The two companies are constantly taking digs at each other, and are all over the second biggest smartphone market in the world, India. Samsung is currently the number one smartphone OEM in China according to market share, and Apple isn’t exactly that close. The only two non-Indian smartphone OEMs which are in the top 5 are Samsung and Lenovo. Apple is making a push in India though, but it remains to be seen what happens.
That being said, Samsung has decided to go official and confirm that they’ve reached a 50% market share in India. Keep in mind that this market share concerns only devices more expensive than Rs. 30,000. According to the latest report from Counterpoint Research, Samsung currently (Q3 2015) holds 23.2% of the market, just to make it clear. Anyhow, according to a new report by Economic Times, Samsung’s Director of Product Marketing for Samsung India said that the company is moving forward in India. ”As per numbers provided by market research firm GfK, our market share in the Rs 30,000 and above category is 51 percent in value terms at the end of the September this year. This was about 36% till about a year ago.”
Mr. Sharma has also added that the company has seen positive momentum in India in October. Now, keep in mind that other market research firms delivered different results, as it’s usually the case, so it all depends on who you want to believe. As already mentioned, Samsung’s overall market share in India is significantly smaller than the one for devices over Rs. 30,000, but the company is holding the top spot in India no matter which way you spin it. It will be interesting to see if India-based companies such as Micromax will be able to remove Samsung from that number one spot moving forward, Micromax is currently holding 17.7% of the market in India and is close to Samsung, but still has a long way to go if they want to overthrow this Korea-based tech giant. Can they make it? Well, we’ll find out in the coming months / years.