In the summer, Rogers Communication bought Mobilicity for CA$465 million. Mobilicity had been under creditor protection since September 2013 and as part of the arrangement, Rogers and Mobilicity agreed to work together to ensure that services would be uninterrupted for Mobilicity customers. At the time, Mobilicity’s president, Anthony Booth, said: “The transaction with Rogers provides the best possible outcome for Mobilicity’s customers, dealers and employees. Rogers ensures certainty of service for Mobilicity customers, provides a great network, national coverage and high quality products and services. At the same time, Mobilicity employees will have the opportunity to work at a great Canadian company in Rogers.”
At the end of last week, Rogers started the transition of transferring some 150,000 Mobilicity customers into their 3G network, having given customers time to buy new ‘phones that are compatible with the Rogers network – which operates at a different set of frequencies compared with Mobilicity’s network. Early reports detail how customers with a compatible handset are reporting a noticeable improvement in reception, data speed and call quality as devices are now using the Rogers 3G network, which operates at the 850 MHz and 1,900 MHz frequencies. At this juncture, it appears that Rogers are going to continue to run Mobilicity as an independent entity until the end of the year, when the business may be transitioned into something not too dissimilar to Chatr, another of Rogers’ brands. Chatr offers a pre-pay service and a range of plans ranging from CA$20 to CA$45 a month plus optional data. Rogers is also upholding Mobilicity’s plans for the time being and has already offered Mobilicity customers with a discounted new smartphone to help the transition to the new network.
Rogers said this on the news: “We’re officially rolling out the red carpet to welcome Mobilicity customers to the Rogers family! The transition from Mobilicity to the Rogers network started on Friday and will continue throughout this week. Once complete, Mobilicity customers may have an improved experience as a result of more towers providing better wireless coverage and faster data speeds.” So far, Rogers’ have given Mobilicity customers a great welcome – honoring existing contracts and offering discounted ‘phones, plus enhancing the service received on these devices is good news.