A recent survey from Strategy Analytics put Samsung as the leading smartphone seller in five out of six regions of the world for the third quarter of 2015. This performance underscores that whilst the brand is having some public pains, struggling from competition from Apple on the premium priced side and various Chinese manufacturers on the premium quality, lesser priced side, the make is still extremely popular around the world. Although many market commentators concentrate on the headlines sales of the flagship models, Samsung have a full range of devices. Many customers are attracted by the flagship Galaxy S and Galaxy Note models, but end up buying a smaller model from Samsung’s mid-range portfolio.
Deloitte have recently completed a survey in The Netherlands that shows over 40% of smartphone owners in the country are using a Samsung device. Apple is in second place with 23% share of the market and in third place, Nokia with a creditable 10%. In fourth, fifth and sixth place are HTC (5.3%), Sony (4.4%) and Huawei (3.8%), showing that Samsung very much dominates the Netherlands’ smartphone world. Interestingly enough, whilst 40.5% of people asked were using a Samsung smartphone, some 31% of people said that their previous smartphone was a Samsung. This shows a significant gain in market share.
Samsung’s popularity is easy to understand. The company has been building smartphones for many years now and not just for Android. We’ve seen Samsung devices running Bada, a forerunner to Tizen, plus Microsoft’s Windows Phone operating system. Earlier Samsung devices such as the Jet used a proprietary operating system and a TouchWiz user interface. In the Android sphere, the company sold the Galaxy S smartphone, a follow up device from the original Samsung Galaxy. The Galaxy S was followed by the Galaxy S II, an immensely popular Samsung device. Since the early days of Samsung Galaxy devices, the company has massively expanded the device range to cover low, mid, high end plus the successful Galaxy Note range of phablets, now in their fifth generation. Samsung also sell a number of tablets into the Netherlands’ market, which use a similar user interface and so encourage customers to buy a Samsung smartphone as there is less of a learning curve.