You may or may not remember, but Ashton Kutcher had signed on with Lenovo back in 2013. And now with Lenovo officially owning Motorola – although keeping it separate and there are rumors that Motorola could take over Lenovo’s mobile division – Kutcher is now helping to promote Motorola’s devices. Not a huge surprise really, considering he already works with the parent company. This morning, Motorola posted a series of videos to their YouTube channel which include Ashton Kutcher exploring what people would do for #PhoneLove which has been an ongoing theme for Motorola since July when they announced the newest portfolio of devices.
According to Motorola’s blog post this morning, “#PhoneLove is the intense and many times irrational relationships people have with their smartphones.” Going on to state that Kutcher has conducted some real-world experiments, which shows us what people will do when they are forced to choose between their phones and themselves. The first video is an experiment to see how long people can go without touching their phones. One user made it just 6 seconds with another making it 42 seconds. It shows that we really do have an unhealthy relationship with our phone. At the end, Ashton Kutcher shows off the Moto X Pure Edition (In Bamboo of course) and shows the hands-free features that are part of the Moto X Pure Edition. Like the ability to have the phone read your texts to you.
Motorola believes that you deserve a better relationship with your phone. And that is what they are attempting to prove here with these new videos, all of which you can see down below. This has been an ongoing theme for Motorola with the Moto X Pure Edition, Moto G 2015 and the Moto X Play (for those not in the US), having built in some pretty unique features to allow you to get the most out of your phone. Motorola says they will continue to release more videos of these social experiments that Kutcher is putting together in the coming weeks. As they continue to test this theory, the theory that we can’t go long without touching our phone. Especially when we hear a text or phone call come in.