Despite the rumors of 2016 being a “make or break” year for the mobile division at Sony, there won’t be a for sale sign up there. News coming out of a few Chinese media outlets this morning, are quoting a few officials at Sony saying that they have no plans to sell their mobile division. This helps us better understand what Kaz Hirai said about 2016 being a “make or break” year for the mobile division. As the company will look at how they can improve the mobile division’s situation, and hopefully get it out of the red and making money for Sony. The company still feels that smartphones are a great way to distribute entertainment, after all they are a movie studio as well. The company also considers that the mobile division is a huge part of their future success.
While Sony seems like they are taking mobile seriously, it just doesn’t show. Sony releases some great smartphones, in fact I bought the Xperia Z3 earlier this year. However, it is very certain that Sony has not figured out the US market just yet. Bringing smartphones to the US about 6 months after release isn’t a good way to sell your device. Neither is carrier exclusives. Of course, Verizon dropping the Xperia Z4v before they even started selling it definitely didn’t help the Japanese company either. Sony has the potential to create a killer phone, especially for gamers. They make some of the best, if not the best camera sensors. Their design is great looking – even if it is the same year after year after year. And most of all they have PlayStation in their back pocket. We already have remote-play on a number of Xperia devices, including the new Xperia Z5 lineup. And I’m sure Sony could do more for gamers here.
So 2016 is going to be a rather interesting year when it comes to Sony Mobile. Will Sony start selling a decent amount of phones? Only time will tell. But it does seem apparent that they are committed to selling smartphones in the future, and beyond. Sony is correct, distributing entertainment via smartphones is a big market.