Samsung To Benefit From Super AMOLED Demand By China

October 1, 2015 - Written By Muni Perez

When looking for a new phone or by staying tuned with Android Headlines to follow the news about Android devices, you have probably noticed that some phones have an LCD IPS display, and some others come with Super AMOLED screens. These are nice names, but it is likely that sometimes you wonder “what does that means?”. The answer is quite simple – these are two different display technologies. LCD IPS is the one you know from TVs and most smartphones. It is composed by an LCD layer that generates colors and a backlight to illuminate it. As for the AMOLED, the name stands for Active Matrix Organic Light Emitting Diode (LED), which in simpler words are individual LEDs that generate different colors, eliminating the need for an external source of light. Super AMOLED is a technology developed by Samsung that integrates a touch sensor on the AMOLED screen, making it a single component. As such, the Korean giant is the sole manufacturer of this kind of display and you can see it in most phones by Samsung.

According to a report from Taiwanese technology news website DigiTimes, two factors are set to make the demand for Super AMOLED displays to rise in China – fluctuating prices and tight supply from Japan Display, a joint venture between Sony, Toshiba, and Hitachi and one of the largest display suppliers. Additionally, OLED technology is set to replace traditional LCDs over time and this growing demand will end up benefiting Samsung directly, since the company is currently supplying panels for Huawei, Lenovo, ZTE and several other smaller manufacturers that are fitting these displays in around 15 different models. Analysts predict that this year’s share of AMOLED screens in China will be at 6% and next year it will rise to 10%, a significant increase when you consider that smartphone shipments in the country are expected to be around 540 million units. As such, Samsung displays may be present in some 50 million devices only in China.

Additionally, although LCD displays are still present in the vast majority of handsets, their numbers are expected to decline in the coming years since profits are becoming lower due to price decreases as a result of oversupply. As for consumers, AMOLED screens have some advantages, including thinner and lighter panels, lower power consumption, and better viewing angle. If you are curious, the newest famous phone to sport a panel made by Samsung is the Nexus 6P, from Huawei, featuring the latest generation of Super AMOLED displays. Other noticeable phones that you will see with this technology are Huawei Mate S, Meizu Pro 5, ZTE Axon Mini, Oppo R7