Letv Announces Le 1s Smartphone, A Smart Car & US Expansion

Letv is one of the most interesting Chinese smartphone manufacturers. This company is very well-known in China for their video streaming business, they didn't exactly manufacture smartphone until April this year. Letv has released three smartphones back in April, Le 1, Le 1 Pro and Le Max. The devices are actually quite similar, but different in size, build materials and specifications. Letv actually calls these phones 'Le Superphones', and it seems like the company did a good job considering they're selling really well in China. Speaking of which, Letv has confirmed a while back that they'll be coming to the US before the end of 2015, and the company has just confirmed that fact during their press conference in China. That's not all they had to say though, not by a long shot, read on.

This company has not only confirmed that they'll be arriving in the US soon, but they've also announced a smart car, and their partnership with Aston Martin. This is not something we've expected will happen today considering Letv has been teasing only a smartphone launch, but there you have it. We don't really have all that info regarding this car at the moment, but we do know that Letv's new EUI 5.5 OS will be included in this car, and if you take a look at the images in the gallery down below, you'll get to see how the car looks on the outside. Letv has also boasted a lot about ecology, and how this smart car is basically the new step in technology. The conference is still ongoing, we'll update the article if any more info pops up.

The aforementioned Android-powered EUI 5.5 OS has also been announced today. Letv says that this will be a cross-platform system which will be used in smartphones and cars alike, it remains to be seen what else Letv is planning to do with this Android skin. As you all probably know, Letv has been teasing the announcement of a new smartphone for today, and after they talked briefly about their new car and OS version, the time came to unveil a new smartphone as well. This new handset is called Letv Le 1s and it sports a 5.5-inch 1080p (1920 x 1080) display along with 3GB of RAM and 32GB of internal storage. The device is powered by MediaTek's Helio X10 (MT6795T) SoC running at 2.2GHz, and is 7.5mm thick. The phone is made out of metal, and a fingerprint scanner is also a part of this package, and it's located on the back of this device. Fast charging is included here, as well as the Type-C port on the bottom of the phone.

UPDATE 1: Letv has also announced a 120-inch Super TV uMax. This is a 3D 4K HDTV, which features Sharp's 10th-gen SDP 120-inch 4K panel. Mstar 6A928 quad-core SoC running at 1.4GHz powers this TV along with a Mali T760 GPU for graphics. The TV supports 60-frame H.265/HEVC format 4K video hardware decoding, and has 3GB of RAM built in on the inside. 32GB of eMMC 5.0 flash memory also comes as part of this package, and the TV is manufacutred by Foxconn. This TV is priced at 499,900 Yuan, which is actually $78,677, in case you were wondering.

UPDATE 2: Letv has reached out and shared more info when it comes to the aforementioned smart car. This will be an electric car, and it will appear at the Beijing auto show next year. "The Letv auto ecosystem strategy is comprehensive and our R&D is fully independent, enabling us to uniquely redefine industry boundaries with significant partnerships — at every level of the automotive industry. Within two years, our plans for a closed-loop ecosystem with open features is being realized and recognized by the industry," said Jia Yueting.

UPDATE 3: Letv Le 1s smartphone is priced at 1,099 Yuan, which comes around to $173.

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Kristijan Lucic

Assistant Editor
Kristijan has been writing for Android Headlines since 2014 and is an editor for the site. He has worked as a writer for several outlets before joining Android Headlines, and has a background in writing about Android and technology in general. He is a smartphone enthusiast that specializes in Android applications, and that platform in general. Contact him at Kristijan. [email protected]