Huawei has been making waves in the smartphone market in 2015. The company has released a number of really compelling devices, which helped them raise their profit and overthrow Xiaomi in China, at least according to Canalys. Huawei has also managed to become world's third smartphone OEM as far as the market share is concerned, which is a huge success for this China-based tech giant. It is also worth mentioning that Huawei designed the latest Nexus flagship, the Nexus 6P, which seems to have been well accepted by various media and enjoys very positive reviews thus far.
That being said, it seems like Huawei is looking to up the ante even further up as far as its design goes. The company has been releasing really well-designed smartphones lately, but they've decided to hire the former member of iPhone's design team, Sarah Brody. Interesting enough, Sarah Brody won't be in charge of Huawei's hardware design, but the design of their software, she'll become the 'Head of User Interface Design' over at Huawei. Now, this suggests that Huawei really means business, they've managed to improve a lot over the last year and their business results prove that. This company intends to keep climbing the ladder, and obviously doesn't want to let go of the third place they've managed to get to this year.
According to IDC, Huawei actually has a 60.9% year-on-year growth, so you can't deny their success. The company is expected to announce their Mate 8 flagship phablet before the end of this year, and it will be interesting to see where will Sarah Brody take the design of their custom UI, EMUI. Huawei's Emotion UI user interface is oftenly the most criticized part of their devices, and it's quite obvious Huawei wants to fix that any way they can. Next year will be really interesting, Huawei and Xiaomi will battle it out in China, and it will be interesting to see if Huawei will be able to hold onto their current ranking in the global market share list. Either way, we'll see, stay tuned for additional info, as always.