Samsung often includes apps in their smartphones, like the Galaxy S6, that duplicate what Google already offers. There are some apps that carry the Samsung brand such as the Gallery, Music Player, Web Browser, S Note, S Health and many more, all of which can be found natively on Android. Granted, they have all been optimized to work with some exclusive technology like the S Pen and Air Gestures, but these features are not always welcomed by users. The company recently launched their own mobile payment service called Samsung Pay, which also competes with Android Pay. All of this might be heading towards the further development of their own operating system, Tizen OS.
Many IT industry experts seem to think that this is what Samsung needs to compete more aggressively with companies like Apple. There are already some products that use Tizen OS, it began with the NX200 camera and then some wearables like the Gear 2 and Gear 2 Neo were launched with Tizen. Even the original Galaxy Gear, which was launched with Android was updated to their new OS and ever since, recent wearable products have been running it, including the recently launched Gear S2. A good thing about this smartwatch is that the company made it compatible with other non-Samsung Android devices. At the beginning of the year, Samsung introduced their first smartphone running Tizen, although it had modest specifications. This month, the company introduced another phone that uses that OS, it’s called Samsung Z3 and its specs make it a mid-range device.
It has been reported that Samsung’s Vice Chairman, Lee Jae-yong, has been paying a lot of attention to the products running on Tizen. He tried their features and even called some employees with the Z3 to ensure the quality of the product. The company has been including their operating system in more products like their TVs and they want to create a whole ecosystem of Tizen products to ensure compatibility with IoT devices with the Tizen 3.0 platform. They are betting on this strategy as Android and iOS are too powerful to let other operating systems coexist. The problem that any new OS seems to face is that the quantity of apps is vastly inferior compared to the rival OSs, so perhaps they would have to come up with a solution. According to the survey organization IDC, Android has 81.5 percent of the global OS market while iOS owns 14.8 percent and the Internet use from each OS reaffirms these numbers. It remains to be seen if the strategy will work out for them, Samsung has enough brand recognition to start such an initiative and the company might slowly release more and more Tizen products until they decide to declare independence from Google’s operating system.