YouTube has recently been tapping into the gaming segment, invading Twitch’s domain now that it is owned by Amazon. They have been putting some serious thought into how to get more users into the new service that launched last month. This becomes evident with their latest launch, intending to capitalize on the popularity of the Japanese mobile gaming scenario. YouTube has announced the possibility of streaming Android games to the video sharing service, which is about to be a reality ‘soon’.
This service will be launched in Japan to begin with, along with a brand new YouTube gaming app customized for the Japanese market. This follows their announcement of the YouTube gaming service last month. According to YouTube’s global gaming head Ryan Watt, Japan’s mobile games define their gaming culture better than anywhere else in the world, and there’s a real deficit of proper mobile game streaming for the gaming community, a significant part of YouTube’s demographic. This new feature would allow the gamer to add video and audio commentary as well, along with the stream using the device’s camera and a headset, and also allows recording and uploading game clips directly from Google Play Games TO YouTube.
This feature was announced at the Tokyo Game Show, an annual event in the gaming industry hosting more than 2000 booths from 480 exhibitors, including newcomers like YouTube and Amazon-owned Twitch. YouTube Gaming is a direct competitor of Twitch, and it is ready to face the heat as the new player as veteran Twitch has an enormous loyal community and user base. YouTube gaming is still minor compared to Twitch, but Google has high hopes for it, as it continues to improve in the mobile segment, venturing into uncharted waters and tapping potential markets for increased growth. The app has already received a high rating right out of the box for its sleek interface, snappy performance, and a lot of people are eager to use it as it arrives. A major advantage which sets YouTube Gaming apart from Twitch is the rewind feature, which was particularly evident in the 5th Dota 2 International Championships, better known as TI5, and one of the biggest e-sports tournaments in the world. Although the service is new, the rate of adaptation is high, in favour of rich features and sleek design. This feature is about to launch in Japan first, with other countries following suit.